The one thing you are told when you start a blog, is that content is key and it IS but what do you do if you have worked really hard at your content and have no idea where to share it? How do you get eyes on it?
Here’s a list of my favourite places to promote and market your blog for maximum traffic, as well as some tips on what helped me get my blog seen…
This is my all-time FAVOURITE method of getting traffic for my blog posts. Unlike other social media platforms, the traffic you get from Pinterest will carry on coming in, long after the post has been published but may take a bit longer to get going.
Pinterest makes up a huge percentage of my traffic and using it consistently took me from getting 2,000 hits a month to getting 25,000 a month. You want to be pinning at least 50 times a day and pinning to group boards as well as your own boards. Find group boards in your blog niche on PinGroupie, then contact the owners of the group boards to get an invite (EDIT: Pinterest now has a request an invite feature but the group board owners must have it enabled to work). I find joining a mixture of large boards with lots of followers and smaller group boards with a smaller following, a good balance. You want your pins to be seen by a big audience but you also don’t want to get lost in the crowd.
I use Tailwind to schedule my pins because I just couldn’t manually pin 50-80 pins a day at the right intervals, I also find using their Tribes invaluable. You can set up board lists, so you can instantly click a set of group boards that you want to schedule your pin to and it literally takes minutes to schedule a month worth of pins! My average monthly Pinterest viewers are 300,000 because of scheduling my pins.
Pinterest Tip: Use keywords in your pins and your Pinterest name and make your profile inviting, don’t forget to add an interesting bio that sums up what your blog is all about.
Instagram isn’t a platform that I see massive traffic coming in as soon as I’ve published a blog post BUT it’s a platform that I’ve been able to establish more meaningful engagement with my followers. That’s really important.
Think about it, you read a cool blog, you want to keep updated with them, find out more about them, maybe even talk to them, where do you go for that? Instagram! It keeps you in people’s minds and if you use hashtags properly, utilise stories and follow other accounts related to your niche, then you can obtain a fair bit of traffic from it as well.
Instagram Tip: Use a hashtag tool to find top hashtags in your niche. I save a few variations of mine on a document on my phone, so that I can copy and paste when I need them. Make sure you write a good caption, a photo is nothing without the caption… so try telling a story or asking your followers a question to increase more engagement.
Facebook may have changed its algorithms over the years and made it harder for business pages to be seen but it’s still a very relevant source of traffic and is invaluable to my blog! It helps people keep updated with your posts but it also allows them to engage with you. Link to new blog posts (make sure you write an interesting caption instead of just dumping the link, as this works much better and people seem to comment more), share behind the scenes, share pictures, ask your readers questions, post some shareable content that will get your page and it turn, you blog, seen!
Be sure to utilise Facebook ads too! Here’s a helpful guide on rocking your Facebook ads.
One way of connecting with people on Facebook is to join some groups. I love Facebook groups! I love them for the support, advice and the ability to feel a part of something despite being self employed and working alone. There are a lot of Facebook groups out there specific to blogging and some allow you to post links to your recent blog posts on certain days of the week, take part in comment threads, social media threads etc. All good for getting engagement going on your blog & any social media platform you use to advertise your blog.
Here are some good blogging groups to join, to get you started:
Bloglovin’ is literally a directory of bloggers and blog posts that you can follow and it’s awesome. It helps people follow your blog and get updates on all your blog posts, which will help keep readers coming back if they enjoy your work.
I love Twitter. I don’t post on it nearly as much as I should (the guide is around 3 times a day) but it has helped me grow my blog over the last few years by allowing me to connect with a) other bloggers b) the community in which my blog is aimed at and c) editors and PR people who have invited me to be sponsored, come on the radio etc. It has literally opened up my blogging career to lots of opportunities I wouldn’t have otherwise had.
Be sure to tweet links to your blog and recycle old ones but don’t just dump your links… engage with followers, post interesting tweets about your niche and get involved.
Twitter tip: Join a chat hour such as #TheGirlGang at 6pm-7pm on Mondays and engage with other bloggers.
Reddit is responsible for a lot of my bigger blog posts getting a huge amount of traffic. You have to be selective about what you post and don’t forget to post things other than you blog on there and comment as well, or you risk having your account shut down for spamming.
The best posts to link on Reddit are those that initiate conversation and get people talking, something a bit more controversial. Find a good subreddit that links to your niche that has a decent amount of followers. Just be prepared for criticism, as it can be quite brutal in the comment section!
Mix used to be StumbleUpon, which like Reddit, is a bookmarking website where people can explore articles and web content. You can add your own content on there but be sure to add other content on there too.
So you do need to get traffic in the first place to collect a decent size email list BUT once you start building your list, you have readers instantly ready to read your latest blog posts.
Instead of spamming your email list every time you write a new post, try doing a roundup every month of your latest blog posts or if you are using WordPress and have the free Jetpack plugin installed, you can have people sign up to your blog to receive new posts directly to their email as soon as you’ve published them, without you having to lift a finger.
I mentioned Tailwind for Pinterest earlier, my favourite tool for gaining traffic ever, but I’m going to mention them again as their Tribe feature is probably the quickest and easiest way of getting your latest blog post shared straight away that I’ve come across. As Pinterest is usually a platform for those that want to build their traffic up over time, Tailwind Tribes gets your stuff shared and gets the ball rolling much quicker.
You can join specific groups, called Tribes, either for bloggers in general or for pins in a certain niche and you have to share other pins to be able to post your own, which means people are FAR more likely to share yours once you’ve posted.
Add your blog link, as well as your social media links into your email signature. As a blogger, you will send lots of emails, so don’t miss out on potential traffic!
Comment On Other Blogs
Commenting on other blogs can be useful for two reasons, a) you’re reaching out to another blogger who may take more interest in your blog if you post thoughtful comments on there’s and you can build new relationships this way and b) on some blogs you can create a backlink for your blog by leaving a comment that has your URL attached to it.
Commenting tip: Don’t just comment for the sake of it, comment on blogs you actually like and leave a thoughtful message. Be sure to only put your blog link in the URL section of the form if there is one and don’t post your link in the body of the comment or ask for someone to look at your blog because this will be seen as being spammy.
This is my second favourite to Pinterest / Tailwind and it’s an extremely important one for ANY blog and a huge source of my traffic. If you want to gain maximum blog traffic, your blog needs to be seen on Search Engines.
Making sure your blog posts are search engine friendly is called Search Engine Optimisation or SEO for short.
There are a few factors that are vital for good SEO such as figuring out your keyword / keyphrase and making sure it’s strategically placed in the Title, Body of your post more than once and in the ALT tags of your images. Use paragraphs to structure your post, use good grammar so it’s readable and use Headings. You also need a minimum of 300 words but I’ve found that my ideal blog post length is around the 1000 words mark.
If you’re using WordPress, you will definitely want to install the free Yoast SEO Plugin, it makes search engine optimisation easy as heck! You can label your preferred keyword/keyphrase, edit your title and description for search engines and it gives you a light system with handy tips, to make getting your post up to scratch really simple. If the light is green, it means your blog post is good to go.
There you have it, I hope that helps! If you have any unique tips on getting traffic to your blog, feel free to share them in the comments.