Want to learn how to start your own mental health blog or Podcast on personal life experiences?
Since starting this mental health blog in 2014, my mental health has drastically improved for a few reasons:
- I felt that if I was going to write a blog about mental health, I wanted it to be more positive and helpful rather than just write a journal about how bad things were going, so I’ve worked on my own mental health a lot.
- It’s become a platform for other people with anxiety and depression to come forward and chat to me about their struggles and successes, which is great because we can share ideas and talk about mental health openly.
- Watching my blog grow into something beyond what I ever thought it could be has been a massive achievement and that kind of growth and independence is brilliant for my anxiety, it makes me feel like I can do anything I set my mind to.
I completely recommend writing a mental health blog (you can start your own mental health blog with Siteground for as little as £2.95 a month), it’s such a good form of therapy.
In fact it can actually turn into a job if done right. I talked about making money from blogging in my previous posts How To Make Money With A Chronic Illness and Working With Social Anxiety and because so many of you emailed me about blogging, I decided to make a more in-depth post.
Today I’m going to tell you how I started my mental health blog, how I got to 30,000+ views a month and how I monetised my blog.
Hopefully this will give you some inspiration if you’re looking at starting your own mental health blog but this information will generally work for any kind of blog.
Here it goes….
How To Start A Mental Health Blog
Coming up with your blog name & niche
Before you do anything else, it’s a good idea to sit down and brainstorm your thoughts about what you want to achieve with your blog, so that you can narrow down what kind of audience you want to attract.
I fully advise having a niche instead of just being a general blogger, you’ll find it much easier to get the right people to your blog and keep them around if they know what your blog is all about.
A mental health blog in itself could be considered your niche but I’d go that one step further and find out how you’re going to make it different.
When I started my blog, I had no idea what I wanted from it because I was really just writing it for the sake of it and it took me a while to take it seriously.
So, at first I just wrote about myself and anxiety, mostly in a satirical way and my blog looked a mess because I had no idea what I was doing with my theme, logo, photography, nothing.
You’ll probably notice how different my older posts are to how they are now.
In fact, my old blog name used to be Anxiety Bitch (does anyone remember that?) and it was terrible for advertising because it would get censored all the time and my branding was all over the place.
Then I decided it was time to actually come up with a good name, branding and what kind of audience I was aiming towards.
That’s how I came up with Anxious Lass – I chose feminine and light colours because my audience were mostly young and female and I wanted my blog to feel uplifting and bright.
Really, if you want to attract people who are similar to you and going through the same kinda stuff, it should be easy; Just think about what YOU would want if you were to visit a blog.
Getting your blog set up
First of all, you’ll need somewhere to place your blog on the big world wide web! You can get fairly inexpensive hosting when you’re just starting up with a smaller website.
I fully recommend using SiteGround to host your blog, check out their starter web hosting for less than £3 a month, it’s really cheap considering how good they are.
The trouble with some cheaper hosts, is that your blog may end up with lots of downtime, resulting in you losing viewers. That’s not the case if you’re using a good host like SiteGround.
When you have your hosting, it’s time to start building the foundation of your blog. To get the most of your blog, you should definitely install WordPress before anything else.
I couldn’t imagine running a blog without WordPress now. It’s completely free to download and install and there are so many amazing themes and free plugins you can use with it to make your blog the tits!!
Once you’ve installed WordPress, it’s time to get your theme set-up.
There are a few good free themes for WordPress you could get started with but if you already have an idea of what you’d like from your blog and what your branding is going to be, this is where I’d recommend investing.
It doesn’t have to be much, Creative Market have lots of gorgeous themes for sale, some of them under £50 – just make sure if you’re going to buy a theme that it a) is for wordpress and b) doesn’t need another kind of framework or theme to work.
I wanted something really specific and well built, so I did lots of homework and now use a combination of Genesis Framework by StudioPress with Fun by Pretty Darn Cute Designs.
I love how my blog looks now and I get tons of compliments on it. I firmly believe you have to create an overall good experience for people to come back to your blog and design is a massive part of that.
I’d also recommend looking on Creative Market for a good logo, you can get an inexpensive premade logo or template if you’re not so bothered about it being bought by other people.
A unique custom made logo can cost hundreds, so I’d go down the premade route if you’re on a budget or you could even have a go at making one yourself if you’re good with graphic design. I made my blog logo myself!
Getting your blog off the ground
The most important aspect of your blog is to write great content, content is key.
Even though it helps, you don’t necessarily need to be the dogs bollocks at writing and have 100% perfect grammar but giving your readers something they want is mega important.
You aren’t going to attract as much of an audience and certainly not enough to keep them around if you’re just talking about yourself, you need to offer them something too.
I still think it’s a good idea to talk about yourself a little, it helps inject personality into your blog and it helps people to feel like they know you but the kind of posts that are going to drive the most traffic will generally be posts that help your readers with a problem they’re having or teach them how to do something.
I try to have a mix of posts; Personal stories like A Letter To My Younger Self, posts that relate to other people with the same problems I’m having like 10 Reasons Why Eating In Public With Social Anxiety Is Awful and posts that offer help to the reader like How To Explain Social Anxiety To Someone Who Doesn’t Have It
The third kind of post, the helpful kind, that’s hands-down my most shareable, viewed type of content.
I’d suggest writing a good selection of posts and put them on your blog before really launching it, that way when you do launch, your readers have several things to look at and can see what type of content they can expect from you.
Include a way to sign up
Your biggest asset when your write a blog, is your email list.
Trust me, you’ll want to start getting email sign ups straight away, don’t miss out like I did for the first two years. Even if you’re never going to create a product or launch a course, your email list will still hold lots of value.
I use MailerLite to get sign ups to my blog now, you may have noticed that I have sign up forms and an opt-in incentive (my free anxiety email course) in quite a few places around my blog, including my sidebar and a pop-up that’s timed to when you scroll half way down the page.
You can also get really nice landing pages for your opt-in when you use MailerLite, that’s why I chose them over other platforms, as well as the fact it’s free up to 1,000 subscribers including automation, which is something you’d have to pay for on other platforms.
To encourage sign ups, you may want to try an incentive, like a freebie as an opt-in.
You could create a free mini e-book, a free email course, swipefile, checklist, worksheet etc. Anything that has value to your target reader will get sign ups.
Getting traffic to your blog
There are several ways of getting traffic to your blog including social media, search engines, guest posting and more. Here’s a list of my favourite ways to get traffic and where most of my blog views come from:
- Pinterest: This is my biggest referer. It’s by far the best platform for getting traffic if you’re a blogger in my opinion. I make the most out of Pinterest by using Tailwind Plus to schedule pins 30 times a day, posting my own pins to group boards and Tailwind Tribes. My pins are all scheduled ahead of time and Tailwind creates the schedule for me, making sure they’re posted at the right times of day. Since using Tailwind, my traffic went from 2,000 views a month to around 30,000 a month. About 70% of my pins are to group boards so I’m not spamming my followers with my own pins all day. You can join group boards by finding them through Pin Groupie and contacting the owner of the board for an invite. I have my own group board too called Mental Health Tribe for mental health bloggers if you’d like to join.
- Facebook: This is my next best referrer. I’ve got over 2,500 ‘likes’ on my Facebook page now but it’s the engagement that counts. I like to post most days, I know I could be doing better with this but generally my posts get quite a few shares. I’ve also sponsored a couple of posts and run a couple of adverts to get seen by new people and that has worked incredibly well. Running an ad or sponsored post on Facebook generates much more traffic if you target the post to your specific audience. I usually choose an audience of 18-35 year old females living in the UK. USA, Canada and Australia whose interests include Anxiety, Social Anxiety, Mental Health etc. It’s better to target your ad or post so that it’s been seen by people who are more likely to read your blog. It’s no good spending money on a sponsored post for pregnant women, if it’s getting seen by lots of 60 year old blokes for example. It also helps to join Facebook groups for bloggers, as they often run promo days so you can share your blog post, as well as providing lots of helpful advice.
- Search Engine Optimisation: Want your blog to be seen on Google? You need to at least learn the basics of SEO or have a good SEO plugin for WordPress like Yoast. Make sure all your posts are optimised for search engines and you’ll have a better chance of being found.
- Twitter: Another extremely useful platform. The best thing about twitter is the community you’re able to build with other bloggers and people in your field of expertise. I’ve met lots of amazing mental health bloggers through being on twitter and that’s also where I was able to find some lovely guest posters for my blog. You want to be sharing your blog post on there a few times a day but don’t just link dump, people will get bored with that pretty fast. It’s best to engage with people and make real connections.
- Guest Posting: Writing guest posts for other blogs and website is a great way to get backlinks to your website, this not only helps you to get seen in front of a new audience but the backlink helps your search engine ranking, especially if the blog you’re guest posting for is ranked highly.
- Bookmarking sites like Reddit and Mix: These might not get you views every time you blog something and you might have to contribute other stuff more than your own blog but in my experience, it’s worth using them because one of your posts can go suddenly viral on them. I’ve randomly had more than my average monthly views in just one day from a post going crazy on Reddit, so I’d definitely recommend it even if it doesn’t get you regular traffic.
Making Money From Your Blog
Making money from your blog isn’t going to be an overnight thing and like I’ve said in previous posts, don’t just start a blog to make money, start a blog about something you love and because you want to write about it.
If you’re not passionate about your blog and you’re putting more ads on it than genuine content, your viewers will get fed up. Your blog has to have value to the people reading it.
I didn’t start my blog for money, in fact I didn’t take it all seriously for 2 years. I spent 2 or more years, writing my blog as a hobby, purely because I wanted to say some stuff about anxiety and relate to other people with it.
There’s no point in making a blog your job if you’re not passionate about it because it’s too much hard work for that. Unless you are passionate about writing about anything in general and then you possibly could write a blog purely for profit.
Now, if you’re ready to learn how to make money from your blog, here’s some ways to do it…
Affiliate Links
Affiliate links are your own special links you use to recommend a product or service on your blog and when someone purchases through that link, you get a commission.
There are lots of good affiliate marketing networks online to sign up as an affiliate, but here are my favourites:
ShareASale – You sign up to each program individually and then you can use their links and banners etc. Each company has their own set of terms, like how much commission you get and how many days after they click your link will you get a commission if they purchase. You can search affiliate programs by keyword, making it easy if you have a very specific kind of product or service you want to recommend.
This is the affiliate program I have made the most money with.
ClickBank – This network is for digital products, making it a fab place to find ebooks and online courses to recommend. You also don’t need to sign up to each program individually, you can start using affiliate links for any product straight away.
Amazon Associates – One of the best affiliate marketing programs ever, especially if you like to recommend physical products. Everyone knows and trusts Amazon, so it’s a great place to have an affiliate account with.
Ads
Another good way of making money from your blog is through implementing ads. These are great because they don’t cost your reader anything but I’d advise to keep them to a minimum to not annoy anyone. My preferred ad networks for beginner bloggers are Google Adsense and Media.net
Obviously the more views you get and the more you blog grows, the more you’ll make money from advertising.
I’m now with Mediavine because I have over 25,000 views a month and I make 10x per pageview than what I used to make on Google Ads.
Sponsored Posts
Not something I accept on my blog often, just because I don’t want content on my blog that doesn’t fit with its purpose, but another way of making money from your blog is by doing sponsored posts.
I’ve paid for these myself on other blogs for my wedding photography business, by paying to run an article or post about my wedding photography on a few wedding blogs.
You can have people pay you to write or write something themselves to put on your blog about their product/service. This helps them get exposure for their business and you get paid for it.
Selling Your Own Products
One of the most popular ways of making money from blogging is to create your own digital product or service such as an Ebook or an Ecourse and using your blog as a way to market your product.
For instance, if you were writing a blog about healthy eating, you could create a digital meal plan and sell that, or if you were writing a blog about post-natal depression you could create an online course to help other people through it.
Final Notes
- Make your blog posts look lovely by adding nice photos and don’t forget that you can’t just take images from Google and use them for your blog, you need to have permission to use people’s photos. You can find photographs for your blog by purchasing stock photography or looking on free stock photo websites. I give away some of my stock photos for free on Unsplash and there are lots of amazing free stock photos on there.
- Sometimes you’ll need to create some graphics for your blog, especially if you want some decent Pinnable images for Pinterest. I completely recommend using Canva, I create all my Pins on there for free.
If you want much more in-depth guides to starting a blog and making it profitable, check out my new blog (all my blogging tips will be going here in future) Clicks and Confetti – Photography and Blogging Tips For Beginners
I enjoyed reading this post because i am thinking about writing about mental health. I would also like to join your tailwind tribe if i may be so bold to ask
Hi Catherine, I don’t have a tailwind tribe but I do have a pinterest group board if you’re like to send me your pinterest link 🙂 x
Hi, your blog is very helpful. We are enjoyed reading this blog. Thanks for sharing.
Your blog was the reason I started my mental health blog http://www.walkwithjess.com and it has greatly improved my mental health – thank you
Oh my gosh I’m so happy my blog inspired you to start yours and I had no idea cause I’m always reading your posts when they pop up on Pinterest 🙂 Xxx
I really like this post. I am considering writing posts about my own struggles with mental illness on my blog, but I have been met with resistance about that from my parents who are afraid that when I graduate vet school (still in the undergrad phase of life) that my openness about my mental health will cause discrimination and make it so that I can’t get a job. Have you experienced this, are you worried about this, or do you have any tips to not make this a problem? Thanks
i just lost my job and I sincerely dont know what to do. I have been trying to figure myself out and probably rediscover myself. I cant say for sure what I enjoy doing but I enjoy talking to people. I am studying to be a mental health nurse. i wold love to start a blog because I dont even know how to start.
Hi Kel, Thanks so much for this article. I found it helpful and really inspirational. Your page looks fantastic too! You inspired me to give it a go myself, so thankyou and all the best 🙂
Hey Anxious Lass – I’ve just started my own mental health blog thanks to this post! Starting slowly and hoping to incorporate some of your tips as I get going. Best wishes to you.
Hey hello Kel. This is a very nice guide on how to blog on mental health. Anyone who has had an idea to start off with a mental health guide blog would want to read this article. I write about my experience of dealing and coping with panic disorder at panictermination.com. Thanks for this awesome post!
Thanks for these super practical, actionable tips! You’re inspiring me to go further with my own mental health blog! Thanks!
I found your mental health blog to be very interesting and helpful. I have been thinking about starting a blog concerning depression, anxiety and TBI (traumatic brain injury). Not the most ideal situation to be in. My therapist thought it would be a good idea to become a motivational speaker. I think blogging could take me in that direction. Thank you for you inspiration.
Hi,
I am very much grateful for your efforts put on this article,
This article is very informative, updated and transparent. Can I expect you will post this type
of another article in near future?
When we aren’t feeling good we can easily spiral deeper into it, but if take a moment to remember our good qualities and stop the comparison train we can stop the spiral and get back to good.
You are an incredible writer! I’ve recently given myself a kick in the pants to finally step up my game and become a blogger about mental illness as well. I’m feeling like a fish out of water with how overwhelming it can feel at times, and I’m still finding who my target audience is. But, that’s all stuff to talk about! You’re a huge inspiration and I’m for sure going to keep this in my bookmarks! Thank you for all of the tips, it actually made me feel a lot better about this whole process.
Having checked out your blog, you are definitely on the right track! It’s awesome! Keep up the good work 🙂
I absolutely love your blog! I am a mental health and lifestyle blogger and I’m starting to really try to grow my blog 🙂 This inspired me even more ! 🙂
I’m about to start my mental health blog. Just before I searched mental health blog on Pinterest, I made a list of topics that I wanted to take about at least once a month from my personal experience. Thanks so much for this post as it has sealed the deal for my future blog.
That’s great news Charice. Good lukc to you and your new blog 🙂
That was such a detailed and comprehensive guide on starting a blog. Since being through mental health issues I’m looking forward to putting my word out there through a blog which would serve as a journal as well so this all info from you is really helpful. Thank you 🙂
I’m so glad it was helpful Mariyam! Good luck with your blog 🙂
This was very helpful. Straight and to the point. What do you know now that you wished you’d known before you started?
I’m glad you found it helpful Randy. And to answer your question, I actually wrote about this in January, you can find the link here https://anxiouslass.com/blogging-secrets/ Hope that helps!
Thank you for posting this! It’s given me the boost to start my own blog, reporting on mental health news and sharing my own experience. I’m currently going through a tough time with my mental health after struggling with my eating disorder for so long, but I think that my blog will be a great way of keeping me motivated and holding me accountable. Thank you again!
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This is probably the most helpful post I’ve read about growing a blog and eventually making it profitable! I’m also a mental health blog so it’s super useful to hear tips from another mental health blogger, as the majority of posts like this are created by beauty bloggers (which, in my opinion, it seems to be easier to get a brand deal etc.) Your blog is so pretty and I hope one day mine can be as good as yours!! Keep doing what you’re doing gal – you’re smashing it. x
Thank you Sophie! I’m glad you found it helpful.
Your blog is awesome btw xx
I have been thinking about starting a blog on mental health, but didn’t know how and where to start from. Thank you for the tips. 🙂 Keep sharing and motivating.
Hi! Just read this post and it’s really inspiring so thank you. I’ve just created a website and Instagram account for a new blog I’m starting to support maintaining mental health wellness called ‘facingintoit.’ Your tips and advice above are great and although there is lots to think about, if you’re passionate about something there’s always a way to make it work. Thank you for sharing. X
You’re welcome Karen, I’m glad you found it helpful and your new website is looking great so far 🙂 xx
This post has been so useful! I have just started a Mental Health blog call ‘The Mood Hoover’. I’m completely new to all of this but your post has made me aware of so many things that I hadn’t thought about! Thank you 🙂
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It was perfect the first time. This is very really unique helpful information. I learn so much from you as well! Thank you so much for sharing your helpful information. Keep it up.
I absolutely love your blog! I am a mental health and lifestyle blogger and I’m starting to really try to grow my blog 🙂 This inspired me even more !
Mental health should be focus of every individual, people do not care about it as much.
Hi, this site is fantastic and have just recently started writing about mental health – dissociation, depression, anxiety Tara talks dot net
Thanks xxxx
This guide has been absolutely invaluable to me in setting up my mental health blog! Thank you for providing so much detail, I love this blog!
Thank you so much for sharing this information:) I recently started my Mental health blog this has been really helpful.
Thank you so much for this post. My blog is a mental health blog. I too didn’t want to write all the negatives going on and would like to focus on the positive. It’s great to know that mental health blogs can be monetised. I will be bookmarking this post for future reference and also pinning it to Pinterest. Thanks for the tips. Ngozi – Elevated Mum dot com
Thank you so much for this. Really useful information and considerations for writing mental health blogs. A great resource!
I genuinely loved your blog. I started my blog few weeks ago and I’m learning how to grow it. Your page gave me various ideas so thank you for that.
How can I join your Pinterest group? I am still figuring out how Pinterest works.
I genuinely loved your blog. I started my blog few weeks ago and I’m learning how to grow it. Your page gave me various ideas so thank you for that.
How can I join your Pinterest group? I am still figuring out how Pinterest works. I would love to learn more
Its a great article loved it.Aren’t there any companies that have invented one single app that can handle it all? As much as I love copy-pasting my work into a bunch of content tools, I must say that I’m utterly done with how much time I spend doing this . Probably could write so many more articles out. The only functional alternative I’ve found up to now is something called INK for All. I’ve only used it a couple of times. But, it’s already helping me improve the quality of my writing and save me loads of my time
Great Content. HOW TO START A MENTAL HEALTH BLOG is highly recommended to all my friends. Thanks!
I wish I had this blog to read before I started my mental health blog. I would have known exactly what to do so much sooner. I completely resonate with the fact that starting a mental health blog can improve your own mental health. Being able to help others and do something that I enjoy is enough to improve my mood as it is, on top of all the things that I learn about myself and what could help me in the process. I love this! Hopefully a lot of aspiring mental health bloggers will come out of this 🙂
Nice checklist for beginning bloggers!
WordPress sites do look really good, but actually getting them to show up in search results can be quite a challenge. Pinterest has been a big referrer of traffic to my blog too. I expect to see more blog articles on Pinterest so that one goes with the flow of the social platform. I also love what you have said about making sure your blog content solves a problem in the reader’s life. It keeps your readers coming back for more.
Amazing guide! I love checklist.
Great info. Congrats on your accomplishments!! I’ve been wanting to blog for years. Might give it a go!!
Hi, I also blog about mental health, focusing on the narcissistic abuse niche. I found your suggestions really useful – so far I have been wary about using pinterest because I am not very artistic, but clearly I am missing out. Thanks for the tip 🙂